Google and future-gazers predict 2017 key trends at Intermarketing Agency’s ‘The Tap’ event

Marketers could be tackling a brand bypass in 2017 as the rise of virtual assistant tech, private online communities and programmatic marketing increasingly cut brand engagement out of the conversation altogether. That’s according to Google, trends analysts and senior marketers gathered for Intermarketing Agency’s recent 2017 future-gazing event.
Speakers including Adam Sparrow, industry manager for retail at Google, Bonnie Richardson, consumer insight specialist at Foresight Factory