Google and Facebook hiding behind customer privacy instead of sorting out ad fraud is a cop-out, says TUI

TUI believes Google and Facebook need to stop hiding behind “customer privacy” policies and start taking ad fraud seriously – but warns marketers also need to take responsibility instead of “pointing the finger of blame” to others.
A new report by fraud detection specialists Adloox suggests the global cost of advertising fraud may have previously been significantly under-reported.
Previously believed to cost advertisers $7.2bn (£5.9bn) globally each year, Adlo