Google and Facebook commit to ‘gold standard’ to clean up digital advertising

Google and Facebook have committed themselves to a new initiative by the IAB to address common digital advertising woes such as ad fraud and brand safety.
The ‘Gold Standard’ programme, which launches today (18 October), sees 23 IAB UK board members, including Facebook, Google and Twitter, promise to take three key actions to improve digital advertising:
Reduce ad fraud by implementing the ‘ads.txt’ initiative on all sites carrying ads. This means publishers and distribut