Google AdWords can now double marketers' average daily budgets, here's what you need to know

There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for pay per-click (PPC) campaigns (SEM for our North American friends) and Display campaigns on the Google Display Network (GDN). 
In the past, daily budgets could overspend on any given day by a small percentage, but now Google has authorized itself to spend up to twice the average daily budget. It’s called “over