Google adds enhanced extensions and measurement options to YouTube ad offering

YouTube’s advertisers will now be able to attach a fuller suite of contextual information to ads in-platform and view more sophisticated campaign data through an improved Brand Lift measurement platform.
Google has today rolled out a greater variety of ad extensions, which serve YouTube viewers a choice of contextual action points as part of the ad experience lower down the funnel. Examples include displaying local movie showtimes alongside a film trailer and the option to book a trip dire