Google acquires FameBit to strengthen its branded content on Youtube

Google has acquired FameBit, a marketplace that helps marketers connect with social influencers, in a move intended to help promote YouTube’s potential to offer branded content.
The acquisition will provide agencies and brands with more automation and data insights when connecting with digital talent and is intended to broaden and accelerate the growth of influencer marketing.
FameBit’s software allows brands to search for potential matches based on criteria such as an influencer&rsq