Goodbye selling ads, hello branded content?

The war between ad blockers and publishers has been scaling up for some time now, and if you're on the internet, then you've inherently chosen a side.
Whether you have a loyal ad blocker in hopes of a better browsing experience or ignore the ads and have access to those sites that combat ad blockers, there is no doubt that ad blocking technology is on the rise. The number of people using ad blocking software globally grew by 41% from 2014 to 2015.  Adblock technology removes advertisements