Good parenting as a model for good advertising

The Mad Men of the 50s and 60s treated consumers rather like authoritarian parents. Their brash message was – ‘we know what you really need deep down – though you didn’t even know it yourself’. 
They revealed to us how deep our longing was for liberty, for example, or at least to be seen as a free spirit. They then showed us how cigarettes, single malt whisky, or foldaway ironing boards were the ideal ways to express that.
They expected us to do