Good call: Four ways to sharpen your decision-making

The power of persuasion
A study from Columbia University found that on average, most people are stalled by more than 70 decisions a day. Every day. All across the land, marketers are crafting plans designed to persuade, cajole and coax their target audiences to experience this sentiment or to take that action. After all, the art of influence is a key part of our arsenal; we understand the levers that can be pulled and the dials that can be turned to help shape the decision-making process.
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