Golden opportunity: why now's the time for brands to move in Myanmar

In the street outside Yangon’s Shwedagon Pagoda, a Buddhist monk reaches into the folds of his burgundy robes for his mobile phone. He cuts a somewhat incongruous figure, tapping his screen against a backdrop of golden spires, with a steady stream of pilgrims and traffic all around. But this blend of ancient tradition with digital connectivity is now the way of modern Myanmar.
The pace of change here is on a scale unseen in other fast-growth Asian markets. Just three years ago, buying a mo