Going the distance: Leveraging big brands and understanding startups

What was once a relationship fraught with unfamiliarity between global businesses and startups is increasingly collaborative, with both parties far more self-aware of what they need to do to make it work.
Proof of this shift was evident at CES, where executives from Amazon, Ford, Motorola and Universal Music were among a flurry at the conference who were just as interested in meeting entrepreneurs as they were their peers at the big agencies and technology firms. But rather than just wax lyrical