Going tabloid: what’s the real driver behind the Guardian’s format change?

The publishing group that owns the Guardian and the Observer has suggested that the proposed switch to a tabloid format early next year is as much about protecting quality journalism as it is about reducing costs. But can this be true?
The loss-making Guardian Media Group is part way through a three-year transformation programme, which is aiming to balance the books by 2019. Clearly, cost reduction is a primary motivator for the changes. However, when announcing plans to change the format of its