Godrej requests parents to allow their kids to play outside during monsoons

Indian consumer brand Godrej is urging parents to allow their kids to enjoy monsoons by conducting a social experiment while promoting its hygiene brand Protekt.
The campaign, titled #ProtekTheJoy and created by Creativeland Asia, features children complaining about how their parents don't let them play, dance and float paper boats outside during monsoons. The kids are then shown videos featuring their parents, where their parents are talking about how they enjoyed monsoons by playing