GoCompare unveils Monster Bill, a grizzly antagonist for its long-time tenor mascot

GoCompare is a brand built on the power of its mascot, the memorable tenor Gio Compario, but after almost a decade at the helm, the price insurance firm has provided him with a rival in new character Monster Bill.
The character is described as a money-hungry critter and will be dispatched by Compario in the ad that was produced by the PI Film Network. Further to this the spot was directed by Chris and Sian Wilkins, Cliver Tickner and the late Graham Rose.
With the creative, Compario is somewhat