Global online video consumption and advertising to increase by a fifth in 2017

Zenith’s Online Video Forecasts 2017 report has claimed that online video viewing across the globe is set to increase by a fifth in 2017, showing that the medium’s recent bout of growth was not an anomaly and is a long-term channel for advertisers to embrace.
The extensive report claims that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, driven by platforms like Hulu, Netflix, YouTube, and Facebook.
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