Global marcoms deals rose in 2016 with Dentsu and WPP lead acquirers

The number of marketing communications mergers and acquisitions continued to rise during 2016, led by Dentsu overall with content creation businesses very much in demand. 
According to annual research released by Results International, 1,023 marcoms deals took place globally, up from the 979 deals that were completed during 2015. 
The first quarter of the year was the busiest in activity with 287 deals being agreed. In the UK, 39 deals took place during the final quarter of the year, w