Global branded entertainment marketing rose to $106bn in 2017

An increase in product placement and consumer content marketing revenue has bolstered global branded entertainment marketing revenues, which saw spend rise by 8.0% to $106.20 bn in 2017.
Leading the way was consumer experiential marketing, including event marketing and event sponsorship which remained the largest overall platform, as global revenues increased 5.6% to $74.91bn in 2017, according to PQ Media’s Global Branded Entertainment Marketing Forecast. 
Event sponsorship was the l