Glenfiddich launches VR whisky tasting experience for Cask Collection whiskies

Glenfiddich and Purple Creative have launched a virtual reality whisky tasting experience at the travel retail TFWA conference in Singapore for its Cask Collection whiskies.
The VR experience follows Diageo’s efforts in selling Singleton whisky.
The Glenfiddich VR experience ‘Glenfiddich Virtual Infinity’ will be interactive and will be available in select airports around the world.
The VR experience will see users transported to Glenfiddich's Warehouse 8 in Dufftown, Scot