Girl Online: What Zoella has taught us about successful influencer marketing

Since Zoella started her first YouTube channel in 2009, she has amassed over 664m views, 11m subscribers, and helped propel the rise of what we now know as 'influencer marketing'. And this week, she added to that list of achievements with the launch of her third book: 'Girl Online: Going Solo'.
The ordinariness and relatability of Zoella is what has made her so appealing to fans who trust her advice and follow her every recommendation on beauty and fashion. It is precisely their sense of authent