Getting to grips with Google Ad Grants

While third sector organisations face many of the same marketing issues as any other brand in 2018, there are some important areas of difference.
For example, given the importance of reputation to charities, ‘brand safety’ has become a top-level concern. In addition, third sector conversion paths can be very long: people who donate, volunteer or fundraise often need to be nurtured for months or even years before converting, demanding a sophisticated approach to customer relationship