Getting digital to work

Following on from last month's 'Digital Isn't Working' exploration by monthly columnist Tom Goodwin, he takes a look at how digital advertising can work should the industry embrace it more. 
 
I’m pretty sure one of the most exciting periods to be an architect must have been around the birth of the elevator when ambitions, hopes and buildings could rise like never before, it must have been thrilling. Metal paint tubes propelled painters into a whole new era of painting