Get ready for the era of post-modernism marketing

Over the past few years, marketing has been dominated by technology, with companies using highly granular, data-driven segmentation to target prospects and customers. While technology will continue to play a vital role in marketing, there will be a greater emphasis on creating powerful and emotive experiences for buyers going forward.
Speaking at The Drum’s Future of Marketing event, Tom Stein, Chairman, Stein IAS, said that marketing was entering a new and exciting phase in its developmen