Get ready for programmatic TV advertising

One day, in the not too distant future, all TV ads will be bought programmatically. Linear TV ad inventory will be available on the open exchange, targeted to the individual, and highly measurable in its performance. This would be truly programmatic TV, and it can’t come soon enough.
In the meantime, advertisers have a slightly perplexing list of options, which can basically be categorised as the below five:
1. Traditional (manual, upfront);
2. Data-driven traditional (Open AP is a good ex