Get Ready for Amazon to take the lead in search: Entries for The Drum Search Awards now open

Amazon is gearing up to be the next big player in search for 2018, predict industry experts
"We are all kind of pretending to know what we're doing with Amazon, but no one has really become an expert yet. I've tried Alexa. It's interesting and it's there in your house listening. That's an amazing experience," according to Greenlight Digital director of paid media, Hannah Kimuyu.
"Earlier this year, I was at the annual Independent agency summit in New York and Google