Get on trend and lie: Why a deliberately deceitful mega-brand is just around the corner

This is going to be the best article you’ve read in years, maybe ever. No really, you’d have to be mad not to love it. It will change your life.
I’ve spend a lot of time over the past 15 years talking with brands about the rising need for transparency  –  a tech and consumer-driven shift that seemed unarguable and a good thing too.
But what if this belief was just self-reinforcing, echo chamber talk inside the liberal-elite bubble?
It seems like the real trend