GE’s ‘Octopuses’ ad campaign reaches out on mobile with Mobkoi

GE has launched its ‘Raining Octopuses’ ad campaign with the help of mobile marketing specialists Mobkoi.
Mobkoi’s creative studio developed interactive in-format functionalities for the Octopus campaign, including five-second animations to grab the user’s attention, a wipe-away screen to reveal video and a clear call-to-action to prompt click-throughs to the GE website. The innovative features also include an interscroller, delivered natively within publisher’s con