General Motors retains Publicis following review

Publicis creative agency Engage-M1 has retained the Detroit-based General Motors Corporation (GMC) account following a recent review. 
The appointment will see Publicis utilise its 'power of one' strategy to help GMC drive growth going forward, co-led by Leo Burnett and DigitasLBI, and utilizing talent from Fallon, Publicis WW and the Martin Retail Group.
The review is understood to have also included The Martin Agency and Mcgarrybowen. 
Last year, Publicis also won back Special K bran