General Mills chooses three agencies for US creative work

General Mills has chosen Joan Creative, The Community and Erich & Kallman to work on US creative projects moving forward.
The decision, reported by Ad Age, comes months after the food giant - whose brands include Cheerios, Fiber One and Yoplait - began a review of its creative agencies in the US. In October, General Mills announced that MDC Partners agencies 72andSunny and Redscout would serve as the company’s lead agencies. The latest three picks conclude the review.
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