General Electric: ‘We overcame our sceptics with Ecoimagination’

General Electric (GE) has come a long way since it famously polluted the Hudson River with toxic chemicals between the 1940s and 1970s. When it launched its Ecoimagination strategy in 2005 to focus on cleaner technology innovation, environmentalists were dubious about whether GE would pull it off.
“There were some sceptics around when we launched Ecoimagination both internally and externally but now we have really overcome that,” says Deb Frodl, global executive director of Ecomagina