General election 2017: What marketers should consider

More uncertainty could knock consumer confidence
Announcing her intention to call a snap general election, Prime Minister Theresa May claimed Britain needed “certainty, stability and strong leadership” following the EU referendum.
Clarity over the Brexit process could calm nerves as the latest GfK figures show consumer confidence is “stuck in the doldrums” as shoppers “hold their breath”, waiting for reassurance regarding the UK’s negotiat