General Election 2017: A foregone conclusion? Or can marketing create an upset?

It’s official, Britain will go to the polls this June to decide whether or not it wants Theresa May to remain as its prime minister.
The early signs suggest an overwhelming yes. In fact, the first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn’s as the next PM.
This 24-point lead represents the highest vote share f