26-04-2017 21:04 via thedrum.com

Gen Z thinks Netflix, Oreos and VR are cool, but not the Wall St. Journal and Yahoo

Brand affinity starts young so when Google checked in with Gen Z in a recent report called “It’s Lit” it found that several Pacific Northwest companies — Nike, Amazon, Microsoft, and Starbucks — are “cool” according to the report, but as a whole teens do not think the Wall Street Journal, Yahoo, Sprint, Virgin America, TMZ or McDonalds have the cool factor.What is Cool
 
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