GE CMO Linda Boff succeeds David Sable as Ad Council as board chair

Linda Boff, chief marketing officer at GE, has been named chair of the Ad Council’s board of directors. Boff succeeds David Sable, global chief executive officer of advertising agency Y&R, and will serve in the role for one year.
In her new role, Boff will work closely with the executive committee, the governing body of the Ad Council’s Board, and Ad Council leadership to drive the organization’s mission of raising awareness and inspiring action on behalf of many of the nat