GDPR is no longer fit for purpose for advertisers – here’s how it could be

Susana Figueredo, legal and compliance manager at Incubeta, explains why GDPR is not fit for purpose for advertisers.
The data reform bill replacement doesn’t spell the end for UK advertisers. When Michelle Donelan, the UK’s secretary of state for digital, culture, media and sport, confirmed plans to replace GDPR, advertisers may have felt a little deflated. Though the GDPR was implemented more than four years ago, many advertisers will feel like they have only recentl