GDPR dawns as 28% of Britons remain oblivious to new data protection rules

Long-awaited General Data Protection Regulation comes into effect from today, a fact confirmed by the swamping of email inboxes with GDPR-related subscription requests, sowing a mixture of fear, confusion and obliviousness.
To mark the occasion WPP owned digital agency SYZYGY has carried out its own survey to establish that this frenetic activity has passed over the heads of 28% of Britons, a figure which rises to 42% of 18-24 year olds.
At the other end of the spectrum 52% of UK adults hol