Gatorade announces first scripted series to be produced by Awesomeness

As advertisers and marketers take to New York City this week, Gatorade used its AdWeek New York time to announce its first scripted series and a partnership with multi-channel network, Awesomeness, who will create the content.
In a six-episode series called Versus, the series will feature girl lacrosse players, with the hope of creating a compelling story and supporting young women in sports.
During the session, titled “Creating Content to Inspire a Generation,” Kenny Mitchell, head