Gap introduces its Wearlight Denim with seemingly weightless summer campaign

Gap’s ‘Meet Me in the Gap’ campaign has been interesting both in front of and behind the camera, from lifesize zoetrope color machines to Cher singing with Future. The latest segment of the campaign, for Gap’s Wearlight Denim, plays tricks on the eye and seems to defy gravity.
The launch of the retailer’s new product category, Wearlight Denim, was developed by Yard NYC in partnership with Gap, and shows enthusiastic wearers of the 2018