Game credits switch to community-focused branding for boost to profitability

Focusing on creating a community of gamers through initiatives such as ‘gaming arenas’ is helping boost loyalty and profit.
Since launching the ‘Gaming Arena’ – which provides an area for gamers to battle one another, using professional PC equipment – within its Trafford Centre store back in July, Game says the store’s total profits have risen by 10%.
Average weekly PC sales, an area where Game traditionally underperforms, also increased by 58