Future of mobile apps looking bleak

Mobile app usage in Europe is beginning to plateau and is expected to follow the US in a downward trend, according to a new Adobe insights report.
Despite smartphone traffic in Europe more than doubling between 2014-16 new and repeat use of mobile apps is starting to slow with app installs declining by 5% during the period and the number of apps opened increasing only marginally by 4%.
Adobe Digital Insights has forecast that Western European markets such as the UK and France will soon begi