Future of advertising: Is it time brands started aspiring beyond the tech giants?

Whether it is Star Wars drones or augmented reality (AR) headsets with floating holograms – the annual Consumer Electronics show (CES) has something for every appetite and this month an estimated 200,000 people were expected to have attended (last year’s was 177,393) to get a glimpse of technologies that have the potential to drastically alter our lives.
But for leading programmatic player WPP’s Xaxis, looking beyond all the technology to make sense of it all has never been mor