FT's audience tool Map wants to help clients understand readers across print, online and app

The Financial Times has unveiled a new feature for advertisers – multi-platform audience planning (Map), which lets buyers access audience projections and analytics across the title's print offering, website and app.
The media owner has touted the platform as a "first-of-its-kind", saying it will give clients a holistic view of audiences, no matter where they are reading.
The product was created to help advertisers understand the reach of their work across varying platforms, acco