FT Weekend stands apart from FT with thought-provoking creative campaign

The FT Weekend has enrolled artists to draw attention to its arts, culture and lifestyle coverage with its vivid Open Minds campaign. Marcy Richardson, global brand director of Financial Times believes such initiatives can help to reach young readers.
Following on from the publication’s 2017 rebrand, FT Weekend worked with creative agency The Brooklyn Brothers and independent artists to develop work causing a stir around FT Weekend features. In short, FT Weekend is promoting both its