FT rebrands Weekend edition to drive readership

The Financial Times has launched a refreshed FT Weekend today (18 March) backed by a global brand marketing campaign as it looks to bolster its readership.
The refresh includes a number of editorial changes. A redesigned front page, a redesigned FT Magazine, introducing a new ‘big’ interview that probes the private passions of public figures, a new weekly satirical column by political writer Henry Mance and a new FT Weekend video channel, FT Life, to launch in April.
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