From the virtual world to the real one: The comeback of brick and mortar

Online customer experience has been trying to mimic offline since the onset of ecommerce. When ecommerce players wanted to move shoppers to the digital space, they took cues from the real-world shopping experience and then enhanced it and made it more convenient.
eMarketer estimates that global retail sales growth is slowing, but year-over-year increases will continue, mainly fuelled by sales in China, India, the US and developing countries in the Middle East and Africa. ecommerce sales growth w