From new formats to pinpoint targeting – inside Pinterest’s plans to crack advertising in the UK

Pinterest is on a mission to get brands and agencies in the UK using its platform, with a raft of new features and measuring tools in the pipeline in a bid to attract a larger chunk of ad budgets its way.
But up against the colossal forces of Twitter and Facebook as well as Snapchat’s quiet arrival on the British ad scene last year, the market is crowded and Pinterest’s ‘slow and steady’ approach to getting brands on board had been looking increasingly risky.
And yet