From Law & Order to Serial: what podcast advertising can learn from TV

It’s high time that podcasters take a page from TV’s playbook, argues Integral Ad Science vice-president Sarah Martinez.
Where consumers go, advertisers follow. Today, this maxim applies to digital audio like never before. One reason advertisers are quickly matching consumer excitement around digital audio is the effectiveness of audio ads. Nearly half of US podcast listeners state that they trust podcast ads more than advertisements in other mediums, while 81% report taking action a