From iconic to punchline: Blockbuster’s CMO reflects on how things imploded

At its peak, Blockbuster had over 50 million members worldwide. Nowadays, it’s nothing more than a punchline referenced alongside Kodak during cliché marketing presentations titled: ‘Innovate or die!’
A number of factors contributed to Blockbuster going under. But the main reason it went out of business in 2013 was its failure to adapt to a changing retail environment where streaming movies made renting physical DVDs feel caveman-like. Of course, things could have been v