From desktop to AI-first: why B2B companies should look beyond mobile-first strategies

For years, marketers have been preaching a mobile-first strategy: mobile-first platforms, advertisements, websites... the list goes on. As global mobile usage continues to rise and companies look to target the first generation of 'mobile natives', approaching a marketing strategy through a mobile-first lens makes a lot of sense. I’ve noticed, however, many of the B2B companies that I work with are now looking past the mobile-first cliché and building their marketing tactics around a