From content marketing to 5G: digital trends for 2019

As 2018 draws to a close, Appetite Creative takes a look at the trends that will most likely affect and impact the digital community in the forthcoming twelve months.
 
Google Marketing Platform
During 2018, Google announced numerous significant changes; many of which, are going to be deployed in 2019. One of those which is launching the Google Marketing Platform. This has seen AdWords renamed to Ads, as well as the tighter integration of Doubleclick ad platform and analysis tools like Goog