From afterthought to business necessity: One entrepreneur’s changing view of marketing

India Martin’s view of marketing has taken a complete about-turn over the past five years.
As the former chief operating officer of investment bank JP Morgan Chase she says marketing was not seen as a business driver.
But since launching her luxury nail varnish business, Only Fingers and Toes, her opinion has completely changed, and having swapped corporate banking for a disruptive startup, she now appreciates the value good marketing can bring.
Here, she tells Marketing Week why her